No two crises look alike. The first job is to confirm the facts, name the spokesperson and keep the message in one place.
Key takeaways
- 01
The facts of a workplace incident, a breach and a leadership story are not the same, so the first response should not be a template.
- 02
What stays the same is the order: confirm what is known, name who speaks and hold the rest.
- 03
One confirmed message is what employees, the people affected and the press should hear.
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