Public Relations & Government Affairs · A division of Gray Reed Advisory ServicesGray Reed AdvisoryGray ReedLinkedIn
Video · September 29, 2026

It Always Hits on a Friday at 5

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Crisis does not wait for Monday morning — GRPR is a 24/7 shop that shows up, manages media and gets statements out while the story is still being written.

Key takeaways

  • 01

    The moments that matter rarely land Monday through Friday between 8 and 5.

  • 02

    Clients need a team already on the way — not a firm that gets back to them at 8 a.m.

  • 03

    Crisis cannot be planned. Response can.

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